100 Thieves struck a sponsorship deal with Subway, making the QSR the official sandwich and marquee partner of its League of Legends pro team.Esports betting company Rivalry partnered with five content creators from Tribo, the organization started by Brazilian megastar creator Alexandre "Gaules" Borba.We keep going on the mission.” - Kevin Hitt Speed reads “A lot of that has contracted, right? But there are still tons of players out there. “The downturn in esports doesn't really equate to a downturn in gaming, right? Now esports is challenged obviously in finding funding, sponsorship and other stuff,” he said. The new iterations of pro-level gaming peripherals is meant to show that Razer sees value in innovation, even in economic headwinds, notes Ooi. This element enhances esports gameplay, when, for example, opponents' footsteps can be honed in on, allowing players using the profile to hear that sound sooner and more clearly, and thus giving a tactical advantage. More recently, the BlackShark V2 Pro headset release saw Razer add a next-gen super wideband microphone for more vocal clarity and added audio profiles for games that can boost or hinder sound frequencies. In recent months, Razer's new product releases have included the Faker Edition of its DeathAdder Pro mouse (named for the League of Legends star). We need to give gamers the best product out there. “The current esports slowdown doesn't stop us at all. "We live and breathe for what’s next,” said Barrie Ooi, Razer’s global head of the PC gaming division. If there is any sort of market correction going on in esports, it isn’t slowing down the plans for peripherals brand Razer. Razer pushes forward with gaming tech for pro players Microsoft’s pending acquisition of Activision also is serving as a roadblock to any substantive changes that may need to be made on the league side - something made even more complicated by by the U.K.'s Competition and Markets Authority this week, as that body is now halting the deal. Guerrillas, already face a murky future, as Rams owner Stan Kroenke, who controls the Guerrillas, made it known earlier this year he would divest his esports assets. Tsay maintained CDL is in conversations with team owners “all the time” as part of an effort to create a business model that works for all sides. “Our collaborative arrangements for our professional esports leagues continue to face headwinds which are negatively impacting the operation and, potentially, the longevity of the leagues under the current business model,” the filing reads. While Tsay remained optimistic in talking with SBJ, his conversation came just ahead of an A 10-Q filing with the SEC from Activision that put the league’s future (and that of Overwatch League) on shaky ground. According to esports viewership tracking website Esports Charts, two of the top five most-viewed Call of Duty tournaments of all time have come during the 2023 season - Major III in March and Major II in February. On the viewership side, streaming numbers on Amazon-owned Twitch have nearly doubled what the league was drawing on Google-owned YouTube in 2022. Tsay also noted the ticket sales for Champs, CDL’s world finale slated for Thomas & Mack Center in Las Vegas in June, have been “extremely strong” and “above our projections.” The brisk pace in Vegas comes as each CDL Major with fans this season has sold out, notes Tsay. “We’ve been thrilled with the partnership growth this year,” Tsay tells SBJ. On the brand side, CDL recently signed Monster Energy to its sponsor roster, while Amazon Prime Video came aboard to be presenting sponsor of the Major IV from March 24-April 16 (Amazon promoted its new “Citadel” spy series). The SBJ Esports team Call of Duty League GM stays positive even as Activision questions esports leagues’ longevityĬall of Duty League GM Daniel Tsay remains bullish on the future of his league, citing key sponsor additions and viewership spikes, even as the league and owner Activision Blizzard face a number of challenging issues. With Riot sitting as a leader in the esports ecosystem, we're looking to see what's next for competitive gaming under Jadeja's stewardship. While Jadeja doesn't come from the esports operations within Riot, he's been with the game publisher for over 12 years and has seen firsthand how esports has evolved from a simple marketing effort to a cornerstone of the company's global ambitions. He'll be replaced by Riot Global President (and Maple Leafs diehard) Dylan Jadeja later this year. Some big news today out of Riot Games, as CEO Nicolo Laurent announced plans to step into an adviser role after six years at the helm to focus more on his family.
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